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The ingenious LapBaby now available in SA

The ingenious LapBaby now available in SA

Hands-free parenting just got easier with the launch of LapBaby . An ingenious seating solution that takes baby-wearing to lap level has launched in the South Africa.

Designed to keep baby secure whilst seated on the lap, LapBaby enables parents to carry on with everyday activities, whilst nurturing and comforting their baby.

LapBaby frees both hands so that the parent can easily interact with their child to aid early cognitive, physical and social development. Ideal for multitasking, LapBaby also presents a range of other advantages to the parents, providing a simple solution to one-handed’ mealtimes, working from home, and socialising with friends.

LapBaby is extremely versatile and can make a great travel companion, particularly on flights. It's also fantastic for wheelchair-bound or disabled parents, making cuddles that much easier.


Created for babies aged 3-months and upwards, LapBaby incorporates inspired features, with a universal attachment strap to accommodate babys favourite toy, teether or soother, and a wipe-clean, detachable lap protector.

Made with comfort in mind, the adjustable, padded waist belt incorporates Velcro for quick, easy fitting, and sturdy clip fastenings for security.

LapBaby is both compact and lightweight and comes complete with a useful storage pouch, which can be easily stowed in a changing bag or the shopping basket of a stroller. Produced in a neutral colour way for unisex appeal, LapBaby retails in South Africa at the introductory price of R490 and is available exclusively from Lonzi&Bean Maternity and can be purchased here: www.lonziandbean/products/lapbaby

LapBaby is the brainchild of mumpreneur, Chloe Roberts. Married with two young children (1yr and 3yrs), Chloe has spent the past 15-years working in the music business. Always one to have ideas, Chloes eureka moment came shortly after the birth of her first child in 2013 when trying to wrap a present. Chloe created an early hand-sewn prototype, which she then used on a flight to Greece. Not only was her daughter safely secured and comfortable on her lap, but she found the whole experience much more enjoyable as she was able to use both hands to engage with her daughter. Once other mothers and grandparents started approaching her in restaurants to ask where they could purchase one, she realised she'd created something rather ingenious and began designing and developing a marketable model.

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