Since popular retailers like Woolworths discontinued their maternity wear line and other chains such as Truworths and H&M offer limited ranges, South Africa has seen a rise in local maternity wear brands. In this post, we'll share our favourite South African brands for breastfeeding and maternity wear:
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Affordable Everyday Maternity Wear: Cherry Melon Cherry Melon is your go-to brand for affordable everyday basics like maternity tops, pants, jeans, shorts, and breastfeeding pyjamas. Known for comfortable and well-priced clothing, they also have stores in Johannesburg, Cape Town, and Pretoria. Bellysimo is another brand offering a great range of everyday comfort wear.
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Maternity Wear for Working Moms: Momsy For working moms, Momsy is a top choice with its classic style and beautiful colour palettes, making for stylish maternity outfits. They even offer maternity swimwear!
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Maternity and Breastfeeding Underwear: Mamanoo Mamanoo is our favourite brand for maternity and breastfeeding underwear, providing the widest and prettiest range of maternity panties and breastfeeding bras, including options for fuller busts.
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Maternity Sleepwear: Hannah Grace Hannah Grace has the perfect hospital-ready maternity and breastfeeding pyjama sets for expecting moms.
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Stylish Maternity Dresses for All Occasions: Lonzi&Bean Whether you're looking for a wedding guest maternity dress, a maternity shoot outfit, or a comfy everyday dress, Lonzi&Bean has an extensive range of maternity dresses that double as breastfeeding dresses post-baby. Their timeless style ensures you'll wear these pieces even after your pregnancy. Lonzi&Bean also offers high-quality over and under belly maternity support leggings. Their range is available online on their website, Takealot, or in-store at 'Oh My Baby' in Menlyn Pretoria. You can also visit their home-based showroom in Wilgeheuwel, Roodepoort for fittings and purchases.
Happy shopping, mama! Discover the best breastfeeding and maternity wear South Africa has to offer with these fantastic local brands.